Color Palette

Primary Colors:

• - Metallic blue: used in the outline of the 'NSD' letters
• - Eclipse: used in the Arkansas outline
• - Black: used in the Arkansas outline

Secondary Colors:

• - Black: for text and outlines
• - White: for backgrounds and accents

Logo Usage

• The primary logo features the letters 'NSD' in a bold, metallic font with blue accents outlining the letters. Behind the letters, there is an outline of the state of Arkansas filled with the provided colors. Below 'NSD,' the text 'Natural State Diesel' is written in a cursive script. The background includes dynamic, angular lines that add a sense of motion and energy to the design. Ensure the logo is used in its original colors whenever possible. For black and white or grayscale applications, maintain the integrity of the design by preserving the contrast and details. Maintain a clear space around the logo equal to the height of the 'N' in 'NSD' to ensure it remains uncluttered and legible.

Typography

• The bold, metallic font used for 'NSD' should be used for headlines and major titles. The cursive script used for 'Natural State Diesel' can be used for subheadings and decorative text. Use a clean, sans-serif font for body text to ensure readability. Add colors to the titles and underline key sections to make them stand out.

Imagery and Graphics

• Use dynamic, angular lines and elements that convey motion and energy, similar to the background of the logo. Incorporate elements that reflect the American flag and the state of Arkansas to maintain brand consistency.

Tone and Voice

• The brand voice should be bold, confident, and energetic, reflecting the dynamic nature of the logo. Emphasize themes of strength, reliability, and American pride in all communications.

Application and Usage Examples

• Marketing Materials: Use the NSD logo in its original colors whenever possible. Incorporate dynamic, angular lines and elements that convey motion and energy to maintain brand consistency. Emphasize strength, reliability, and American pride.
• Digital Media: Prominently display the NSD logo on the website, adhering to the clear space guidelines. Use the color palette consistently throughout the website to create a cohesive look. Follow the typography guidelines.
• Promotional Materials: Use the NSD logo in its original colors whenever possible. For black and white or grayscale applications, maintain the integrity of the design by preserving contrast and details. Incorporate dynamic, angular lines and elements that convey motion and energy.

Conclusion

• By following these brand guidelines, Natural State Diesel will maintain a consistent and professional image across all platforms and communications. The NSD logo, color palette, typography, imagery, and tone of voice all work together to create a brand that is bold, confident, and energetic, emphasizing themes of strength, reliability, and American pride.